Turns out it’s not false and it’s a story about a young guy from BC who is a computer whiz who created psy-ops to harvest the profiles of thousands of users who took top5 trait personality tests on Facebook (hmm, who else mentions that type of quiz), and worked with a Russian professor - of psychology I believe - who was working out of Cambridge University to develop this app...once a person took the quiz, all of their friends profiles could be accessed unknowingly, without their permission. So, nearly everyone in the US was targeted with ads...including fake ads. The company was, by then, called Cambridge Analytica, funded by the Mercers and headed by Steve Bannon while he was campaign advisor to Trump.He developed the tool for Steve Bannon to “flood the zone with s**t” as he says. They also used the tactic on Brexit voters on behalf of the leave campaign. They were also approached by the Russians to gather American’s data. Look it up. It is a mind blowing story. And true. The guy who did this is now a remorseful whistleblower, and on an apology tour (seems quite likeable) because he was just a 24 yr old having an adventure at the time, making a big psy-op app. It was all about doing it because he could, he had the skills and the ideas and liked working with data...but now realizes he may have inadvertently killed democracy and wants to try to set things right. Oops.