Yeah, I guess that’s a way to look at it. But I kind of think it’s more about content than branding. Branding seems to be one uniformly shared item. The signs outside all say “United Church”. The social justice views and faith beliefs inside might be all different from each other.
What’s “united” about them, to each other, more than what unites them to anywhere else?
What’s “united” about them, to each other, more than what unites them to anywhere else?