Most Canadians seem out of touch with current American political attitudes. For example, here "woke" is one of the greatest insults among political labels and even progressives shun the term. I have many problems with Trump, but give him credit for 2 things. (1) Unlike Dem presidential candidates in recent decades, he is widely loved for actually keeping his campaign promises. (2) Unlike 'packaged" Dem presidential candidates like Obama and Biden, Trump is true to himself in his speeches and needs no guidance from focus groups, though that often makes him offend. Americans elected him largely due to his rugged uncouth authenticity as the ultimate "nonpolitician."
Biden won the presidency largely because of white suburban women. For example, my brother (a physician) is an enthusiastic Trump supporter, but his suburban wife is fiercely opposed to Trump. So they avoid political discussions and cancel each other's votes. Hispanics also helped Biden gain power, but now their support for Dem candidates is greatly eroding. Thus, in a recent special election a Republican just took a House seat from an incumbent Dem in an overwhelmingly Hispanic county. So how can a Republican win the presidency by securing more of the suburban female vote? IMO, by nominating an appealing female candidate like Kristi Noem or Nikki Haley, not Mike Pence, Ron De Santis, or even Trump. The danger for Republicans is that all these candidates will drop out when Trump declares his candidacy. But evangelicals anchor Trump's electoral base and, just today, a poll showed that most evangelicals want other Republican candidates to run. Evangelicals love Trump's policies and political appointments, but are increasingly less tolerant of his toxic polemics against his opponents.