We are not talking redemption here. We are talking about keeping our world in a state in which we can live on it. In a perfect world, there should be no need for environmental regulation, but so far it has not worked. Businesses, save some very forward thinking ones, are not especially predisposed to be responsible in their handling of the environment until prodded by either consumer pressure or at least the threat of regulation. I find the situation has improved, but largely due to consumer pressure, not any good intentions on the part of the businesses.