Let's talk about the unfairness of such things as purses and make up. There is real sexism going on.
Women get nice, big purses to carry all their stuff around in. It's socially acceptable for women to do so. Meanwhile, we guys have to try to cram all our stuff inside little wallets. So unfair...
I was thinking about George's site, and the change of colour. Could we use a little bit brighter new coat of "paint" that's more cheerful? Maybe the greyscale is a subconscious psychological downer - less inviting, less positive?
I think a natural palette would be soothing. A brighter splashy...
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